Meta · Google · TikTok & Beyond
Stop paying for clicks.
Stop paying for clicks.
Start paying for customers.
Spending a marketing budget is simple. Identifying precisely which dollar produced a sale is not. We manage Meta, Google, TikTok, and other advertising platforms as a single accountable system, built on your pixel data - not the vanity metrics a platform surfaces by default.
Transparent performance marketing, tailored to your funnel. We work from your actual conversion data, an agreed target CPA, and a 90-day testing plan built around what your business can fulfil.
The difference
A media budget is not a strategy. A tested system is.
Every platform's dashboard is built to make its own numbers look favorable. Meta counts a "result" differently than Google counts a conversion. Left unchecked, that gap quietly inflates a budget that appears to be working while actual sales remain flat.
We do not run ads to hit a reach number. Every campaign is built around one metric your business already tracks - cost per lead, cost per sale, or return on ad spend - and every creative, audience, and platform choice is judged against it.
Meta, Google, TikTok, and every other channel in your mix are not managed as disconnected accounts telling separate stories. One conversion event, one attribution window, and a single, unified read on what genuinely worked.
Two jobs
Awareness spend and conversion spend are not the same job
Different goal, different metric, different creative. Treating them as one budget is how a campaign looks busy and books nothing.
Top of funnel
Reaching people who are not yet aware of your brand
Broad reach on Meta, TikTok, Google, and YouTube, judged on cost per reach and engagement - not sales, because that is not the function this spend is intended to perform.
- Broad and lookalike audience testing
- 4-6 creative concepts tested before scaling any one
- Judged on CPM, hook rate, and watch time - not conversions
Bottom of funnel
Closing the people who already raised a hand
Retargeting and search-intent campaigns on Meta and Google, judged on cost per acquisition and return on ad spend - where the actual sale gets counted.
- Retargeting warm traffic and cart abandoners
- Search campaigns on high-intent, buyer-ready keywords
- Judged on CPA and ROAS against your agreed target
01
An account review you can act on
We review pixel setup, past campaign data, and account structure, and return a list of what is broken, where spend is being wasted, and what is worth retaining - in an order you can action.
02
Audience and offer mapping
We map your actual buyers against each platform's targeting tools, and agree which offer runs at which funnel stage before a single dollar is spent.
03
Creative built to be tested, not guessed
Four to six ad concepts per campaign at launch, each isolated so we can identify precisely which hook, image, or angle is performing - not a single flagship creative running on hope.
04
Pixel and conversion tracking implemented correctly
Meta Pixel, Conversions API, and Google Tag Manager configured and verified against genuine form submissions or purchases - not merely installed and left unattended.
05
Budget moved weekly, not monthly
Underperforming ad sets are paused inside the week. Budget shifts toward what is converting, instead of waiting for a monthly call to notice.
06
A report a founder can read in ten minutes
Spend, CPA, ROAS, and what changed this week, communicated in plain language against the metric you track - not a screenshot of a platform's dashboard.
First quarter
What the first 90 days look like
If pixel access or creative approvals are late, month one slips. We need ad account access, a fulfillment plan, and someone who can approve creative.
Set up and learn
- Access, pixel review, and tracking fixes
- Audience and offer map for your sign-off
- First campaigns launch in testing mode
- No scaling decisions yet - this month is data
Find what works
- Discontinue underperforming ad sets and angles
- Scale the combinations that are converting
- Retargeting and search campaigns go live
- First real CPA / ROAS numbers against target
Scale what is proven
- Budget shifts toward the winning campaigns
- New creative batch based on what performed
- First honest quarter review against target
- Plan for quarter two, based on what moved
Fit
Who this is for and who should wait
This works if you
- Have a clear offer and the ability to fulfil new demand
- Can approve creative and copy within a few days
- Have, or will set up, working pixel and conversion tracking
- Can fund a testing phase before expecting scale
Skip this if you
- Need a sale this week with zero prior data
- Cannot approve creative without a multi-week internal process
- Have no way to fulfil a sudden spike in orders - we would recommend addressing operations first
- Want a specific ROAS guaranteed before we have even reviewed your account
Reporting
You see the same numbers we see
Weekly written update, monthly call. Spend, CPA, and ROAS against your target, and what changed. If a campaign did not perform, we say so - then we change the approach, not the narrative.
Questions
Straight answers
There is no universal number, and quoting one would be a guess. Timelines depend on your offer, average order value, and how much historical data your account already has. We give you a realistic, account-specific estimate once we have reviewed those factors - not a generic promise.
No, and any agency that does is guessing along with you. Auction costs shift weekly, and we do not control them. Our commitment is to test methodically, discontinue what does not perform, and report on the same numbers you can verify yourself.
Yes - that is typically where we begin. We configure and verify Meta Pixel, Conversions API, and Google Tag Manager against real conversions before any meaningful spend goes out, since an untracked campaign cannot be evaluated fairly.
We will tell you directly. If advertisements are sending qualified clicks and the conversion rate still does not improve, the issue typically lies with the landing page or the offer, not the ad account - and we would rather identify that in month one than continue funding a structural leak.